School Project - 'Just In Case' logo

'Just In Case' was a school project in which me and my group were given the assignment of designing and marketing a website based on selling a conceptual phone case brand. Our brand "Just In Case" was targeted at parents looking to buy protective phone cases for their children's phones, with the cases themselves bearing child-friendly designs. My role in this project was to design our website's logo and brand name.

After the team designed some concepts for our website's theme and had them reviewed by our target group, I went about designing several logo concepts using Adobe Illustrator with our final theme and color palette in mind. I then tested my designs with members of our target group, until I found a general consensus on which logo best represented our brand

Above is the logo we ended with. Below are some of the design iterations.